Overview of Toy Fair New York 2025

After what feels like an eternity, I’ve finally made my way back to Toy Fair New York, diving into the vibrant world of gaming merchandise. It’s been a five-year gap, and if you’ve been around, you probably know why we all took a hiatus from events like this.

But now that we’re back, I made it a point to explore as many booths as possible, searching out the latest in gaming merch. Predictably, I’ve got my eye on the Nintendo highlights, but don’t worry, I didn’t shy away from exploring other big names. So, if you’re a fan of Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, or anything non-Nintendo, there’s something in here for you!

(NOTE: Just a heads-up, this is still a work in progress. We’re adding more updates on different companies’ offerings, so stay tuned for more reveals from the show!)

Here are some of the standout companies showcasing their goods:

– Accutime
– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Buffalo Games
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– FiGPiN
– Funko
– Good Smile
– Great Eastern Entertainment
– Jazwares
– Just Funky
– Little Buddy
– Pyramid America
– TOMY

Exciting times ahead, folks! Keep checking back for all the updates and surprises coming out of Toy Fair.