Sega’s Gaming Division Reports 13% Sales Decline

So, get this—Sega, yeah, the big-name gaming folks, just had a bit of a rough patch. They’re talking about sales dipping 13% for the first quarter of their fiscal year. Weird, right? Anyway, so within their Entertainment Contents section (fancy name, eh?), the Consumer part pulled in ¥44.6 billion. That’s about $301 million if you’re trying to convert that in your head like I did. But here’s the kicker—last year, they had a way cooler ¥51.3 billion. Quick math says that’s a 13% slide, ouch!

And, oh, let’s gush over operating income for a sec. It plummeted 66%! From a solid ¥8.9 billion, or $60.2 million for the curious, to just ¥5.2 billion ($35 million). I mean, who saw that coming?

But Sega’s out here like, “Chill out, sales are ‘steady,’” while blinking at a 33% drop in new game sales. They nosedived from ¥3.9 billion ($26 mil) to ¥2.6 billion ($17.6 mil). Steady? If they say so. Let’s not skip over catalogue sales; they were supposed to shine a bit more than they did – sliding 21.4% from ¥11.2 billion ($75.8 mil) to ¥8.8 billion ($59 mil).

Yet, hope springs eternal, and it looks like Sega’s betting big on stuff like Sonic Racing: Crossworlds and the new Football Manager. Apparently, they think it’ll rake in the yen. Or maybe they’re just super optimistic? Not sure.

To wrap up the numbers dance, Sega Sammy (the whole shebang) saw a 22.7% drop in net sales. So they made ¥81 billion—translating Google-style to $548 million—coughing out a sigh of relief or frustration, can’t tell.