Play for Dream Plans to Integrate Android XR as Standalone OS and Shift Focus to US Market

Play for Dream, a tech company hailing from China, is on the brink of changing the landscape of mixed reality with its upcoming MR headset, which bears a striking resemblance to Apple’s Vision Pro. But there’s more than meets the eye; those who’ve actually tested it, including a former engineer from Quest, have lauded its impressive execution, suggesting it’s far from a mere look-alike.

Presently, this headset runs a customized version of Android, but Play for Dream is eyeing a transition to Google’s Android XR. This change isn’t set in stone yet, as the company confided to Road to VR that discussions are ongoing without a set timeline. It’s still uncertain if the current headset will receive an upgrade to Android XR post-launch or if we’ll have to wait for a new model to see this transition.

Given the impending release of this $1,900 device at the month’s end, it’s improbable that Android XR will be integrated immediately. Google has earmarked Samsung’s Project Moohan as the debut device for Android XR, though its launch date remains unannounced.

Though Play for Dream is a prominent player in China, it’s a relatively unfamiliar name in the US market. Our recent conversation with the company shed light on its origins. Established in 2020 by Huang Feng—also the mastermind behind Wanyoo Esports and Bixin—the company boasts a team of over 200, steering clear of external investors under the guidance of key executives like Chairman Zong Yuan and CTO Yue Fei.

In Asia, the company has had success selling several headsets, yet the Play for Dream MR headset sets its sights firmly on the US XR market. Addressing comments on its design similarities to the Vision Pro, a company spokesperson clarified, "Our aim wasn’t to go head-to-head with Apple. We were inspired by their design, but our focus was on crafting an Android-based device with our distinct vision."

While the headset indeed mirrors the Vision Pro in appearance and interface, one notable difference is its support for motion controllers. Play for Dream made its first splash with a successful Kickstarter campaign in September 2024, raising about $300,000 from 215 backers, and wrapping up in October.

Shipments to backers are reportedly underway, with the broader release anticipated at the end of March.

Update (March 1st, 2025): Previous reports listed the headset at $1,200, which was the Kickstarter price. This has been updated to reflect the current $1,900 retail price.